https://mand-ycmm.org/index.php/eabmij/issue/feed 2026-01-11T12:19:35+00:00 Open Journal Systems <div class="description"> <p style="text-align: justify;">Economic and Business Management International Journal (EABMIJ) is a journal who be published by Cendikia Mulia Mandiri Foundation. This Journal's goal is publication for research in Economic and Business Management. All researcher can share all research and their knowledge in this journal. The paper in this journal must have never been published in another publication. All paper will be reviewed by blind reviewer, and selected paper will be published in this journal.</p> <p><strong><span style="font-family: helvetica; font-size: small;">E - ISSN : 2715-3681<br />Prefix DOI : 10.556442<br /></span></strong><strong><span style="font-family: helvetica; font-size: small;">Editor Jurnal Economic and Business Management International Journal (EABMIJ) <br />Frequency 3 Issue in 1 Years<br /></span></strong><span style="font-family: helvetica; font-size: small;"><strong style="box-sizing: border-box; font-weight: bolder; color: rgba(0, 0, 0, 0.87); font-family: helvetica; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Published : Vol.1 ( January ) - Vol.2 ( Mei ) - Vol.3 ( September )<br /></strong></span></p> </div> https://mand-ycmm.org/index.php/eabmij/article/view/1190 2026-01-10T04:39:55+00:00 I Wayan Gede Antok Setiawan Jodi Gedejodi@unmas.ac.id Didik Adi Sabara didik@itbmp.ac.id Elizabeth elizabeth@budiluhur.ac.id Tengku Kespandiar Tekespelalawan@gmail.com Ansir Launtu ansir.launtu@stiem-bongaya.ac.id

<p>The development of information technology has transformed the marketing landscape in recent years. Marketing communication methods, previously traditional and conventional, have now been integrated into the digital world. The e-commerce era is a time when buying and selling goods and services occur electronically via the internet and digital networks, transforming the way consumers shop and businesses operate by offering convenience, broad market reach, and operational efficiency without the constraints of physical space, supported by technologies such as mobile applications, artificial intelligence, and digital payment systems. The purpose of this research was to understand smart digital marketing content strategy in the e-commerce era. This study uses a descriptive method to answer the research objectives. This study uses secondary data to provide information and address the stated research objectives. Research results show that smart digital marketing content strategy in the e-commerce era centers on high-quality and relevant content, data-driven personalization, the use of SEO and social media, influencer collaboration, paid advertising, with customer experience through retargeting and chatbots.</p>

2026-01-10T00:00:00+00:00 Copyright (c) 2026 Economic and Business Management International Journal (EABMIJ) https://mand-ycmm.org/index.php/eabmij/article/view/1191 2026-01-11T12:19:35+00:00 Lenny Dermawan Sembiring lennydermawansmb@gmail.com Dodi Siswanto siswantododi88@gmail.com Donny Dharmawan donny28dh@gmail.com Chaerunnisa Rumianti chaerunnisa.rumianti@stiem-bongaya.ac.id Laila Qadriyani Malikin Rumakat qadriyanilaila@gmail.com

<p>The development of digital savings accounts is a shift to entirely online, application-based banking services, enabling account opening, fund management, and transactions without the need to visit a physical branch. The purpose of this research was to understand financial prospects and opportunities in digital savings. The research used to address financial prospects and opportunities in digital savings uses a qualitative method. The data used to support the presentation regarding financial prospects and opportunities of digital savings is secondary data. The results indicate that digital savings have bright prospects in Indonesia, driven by increasing internet usage and a young, tech-savvy population. Financial opportunities include cost efficiency, competitive interest rates, and ease of access, which can help customers manage their finances more effectively.</p>

2026-01-12T00:00:00+00:00 Copyright (c) 2026 Economic and Business Management International Journal (EABMIJ)