https://mand-ycmm.org/index.php/eabmij/issue/feed 2024-10-02T07:16:43+00:00 Open Journal Systems <div class="description"> <p style="text-align: justify;">Economic and Business Management International Journal (EABMIJ) is a journal who be published by Cendikia Mulia Mandiri Foundation. This Journal's goal is publication for research in Economic and Business Management. All researcher can share all research and their knowledge in this journal. The paper in this journal must have never been published in another publication. All paper will be reviewed by blind reviewer, and selected paper will be published in this journal.</p> <p><strong><span style="font-family: helvetica; font-size: small;">E - ISSN : 2715-3681<br />Prefix DOI : 10.556442<br /></span></strong><strong><span style="font-family: helvetica; font-size: small;">Editor Jurnal Economic and Business Management International Journal (EABMIJ) <br />Frequency 3 Issue in 1 Years<br /></span></strong><span style="font-family: helvetica; font-size: small;"><strong style="box-sizing: border-box; font-weight: bolder; color: rgba(0, 0, 0, 0.87); font-family: helvetica; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Published : Vol.1 ( January ) - Vol.2 ( Mei ) - Vol.3 ( September )<br /></strong></span></p> </div> https://mand-ycmm.org/index.php/eabmij/article/view/837 2024-10-02T07:16:43+00:00 Natasya Olivia Cahyanti 21042010258@student.upnjatim.ac.id Sonja Andarini sonja_andarini.adbis@upnjatim.ac.id

<p>Bisnis adalah upaya dalam meningkatkan kehidupan di masyarakat. Pada era yang kompetitif ini UMKM menjadi penyumbang terbesar kesejahteraan dan juga perekonomian secara nasional. Akan tetapi tak banyak UMKM yang mengalami perkembangan yang stabil. Hal ini juga dialami di Kabupaten Sidoarjo tepatnya di Desa Bulusidokare yang berfokus pada UMKM makanan dan minuman. Dengan demikian penelitian ini hadir untuk melihat dampak sosialisasi pada UMKM di desa tersebut. Penelitian ini dilakukan secara kualitatif deskriptif. Hasil penelitian menunjukan bahwa sosialisasi terdiri atas 3 tahapan yaitu persiapan, pelaksanaan, dan evaluasi. Pada pelaksanaannya diberikan sosialisasi dan pendampingan seputar kewirausahaan, perizinan usaha, pendaftaran HAKI, BPOM, dan perizinan produk Halal. Dari kegiatan tersebut berhasil menstabilkan UMKM dan membuat 5 usaha rumahan secara mandiri di desa tersebut.</p>

2024-10-02T00:00:00+00:00 Copyright (c) 2024 Economic and Business Management International Journal (EABMIJ) https://mand-ycmm.org/index.php/eabmij/article/view/836 2024-10-02T03:33:47+00:00 I Putu Gede Didik Widiarta amalinanw2601@gmail.com Amalina Nur Wahyuningtyas amalinanw2601@gmail.com Ananda Putra Agung amalinanw2601@gmail.com

<p>This study explores the market potential and consumer preferences for cream cheese diversification in East Kalimantan, Indonesia. With the region experiencing economic growth, urbanization, and shifting dietary patterns, dairy consumption has seen a notable increase, especially in urban centers like Balikpapan and Samarinda. This research aims to analyze consumer preferences and identify opportunities for introducing innovative cream cheese variants. Using a mixed-method approach, surveys and interviews were conducted with 300 respondents from various socio-economic backgrounds. The findings indicate that 65% of respondents prefer healthier, low-fat dairy options, while 60% express interest in new cream cheese flavors, particularly those combining local ingredients. The growing demand for premium and diverse dairy products is driven by rising health awareness, convenience, and the evolving food service industry in urban areas. However, challenges such as supply chain inefficiencies and limited local production remain. Despite these obstacles, improvements in infrastructure and digital platforms present opportunities for expanding market access. This study concludes that there is significant potential for cream cheese diversification in East Kalimantan, provided producers focus on product innovation, consumer preferences, and distribution strategies to capture this emerging market.</p>

2024-10-02T00:00:00+00:00 Copyright (c) 2024 Economic and Business Management International Journal (EABMIJ)