Content Distribution Strategy and Viral Aspects in Building Brand Awareness of MSMEs in Digital Media
Keywords:
Brand Awareness, Digital Content, MSMEs, Virality, Distribution Frequency, Promotion StrategyAbstract
The rapid development of digital media has changed the promotional strategy for Micro, Small, and Medium Enterprises (MSMEs), especially to build effective and broad brand awareness. This literature study discusses the influence of digital content types (video, images, narratives), content distribution frequency factors, and virality aspects in expanding the reach of MSME promotions in the digital realm. The results of the study show that the integration of video, image, and narrative formats increases audience appeal and engagement, especially when distributed consistently according to target market behavior. Content virality has also proven to be a major catalyst for expanding exposure and creating buzz in new communities, but mature narrative management and post-viral content continuity are needed so that brand awareness lasts a long time. The implications of these results provide an important basis for MSMEs to design effective, sustainable, and responsive digital content strategies to audience trends.
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