THE INFLUENCE OF WORD OF MOUTH, TASTE IMAGE AND PRICE ON PURCHASING DECISIONS ON WONOGIRI H. JUARI MEATBALLS IN EAST JAKARTA
DOI:
https://doi.org/10.556442/eabmij.v4i01.118Keywords:
Word Of Mouth, Taste Image, Price, Purchase DecisionAbstract
This study aims to find out the influence of word of mouth, taste image and price on purchasing decisions on Wonogiri H. Juari Meatballs. The method used in this study is survey research. The population in this study is the entire community that has made purchases on Wonogiri H. Juari Meatballs. The sample in the study was 96 respondents. The data analysis method used is descriptive data statistical analysis and respondent answer analysis. Statistical analysis methods can be selected and adapted to the purpose of the research. The results of the t test study showed that the Word Of Mouth variable had an effect on purchasing decisions. The Taste Image variable has no effect on purchasing decisions. Price variables affect purchasing decisions. The results of the F test study showed that the variables Word Of Mouth, Taste Image and Price influence together on Purchasing Decisions.
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