Preliminary Analysis of Blibli's E-Commerce MSME Determinants on the Use of Cloud Accounting
DOI:
https://doi.org/10.556442/eabmij.v4i01.126Keywords:
MSME, Blibli, cloud accounting.Abstract
This study focuses on finding out the interests of MSME actors who use the Blibli marketplace as a platform for its business activities to use digital accounting services. The variables used are perceived usefulness variables, accessibility variables, and complex variables. In this study, the object of research is MSME actors who use the Blibli marketplace as a platform for their business activities with the method of collecting data through a questionnaire survey. Sampling in this study used a non-probability technique, namely incidental sampling technique, then 30 samples were taken. Hypothesis testing in this study shows that the accessibility variable has a significant effect on behavioral interest in using cloud accounting services. Meanwhile, the perceived usefulness and complexity variables have no significant effect on behavioral interest in using cloud accounting services.
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