STRATEGI PENGEMBANGAN PEMASARAN LULUSAN SMK

Abstract

The objectives of this research are: (1) to describe the marketing strategy to expedite employment rate which is reflected through the school profile before the graduation which is judged from (a) physical means (building and equipments), (b) human resources, (c) the pupils’ quality, (d) curriculum and expertness, and (e) public relation (brochure and other media); (2) to describe the marketing strategy to expedite employment rate by the mean of the school profile after the graduation which includes marketing strategy reflected through: (a) alumni tracking/navigation and (b) job fair; and (3) to describe supporting factors and the limitations in graduates employment.