The Effect of Product Quality on People's Buying Interest in Xiaomi Smartphones
DOI:
https://doi.org/10.556442/eabmij.v4i02.169Keywords:
Quality Product, Xiaomi, SmartphonesAbstract
This study aims to find out how the quality of the product on Xiaomi smartphones at Counter Cell Batam, how interest in buying Xiaomi smartphones at counter cell Batam, and how the influence of product quality on interest in buying Xiaomi smartphones at counter cell Batam. The research method used is associative method with quantitative data type and ordinal scale. Respondents taken in this study were Batam Counter Cell users with a total sample of 68 people. And processing the data obtained from the distributed questionnaires and then tested using the validity test, reliability test, simple correlation test, coefficient of determination test, and hypothesis testing using t test > t table or 8,238 > 1,670, then Ho is rejected and Ha is accepted. which means that product quality (X) has a positive effect on buying interest (Y) on Xiaomi smartphones at Counter Cell Batam, with a strong correlation coefficient of 0.712 and a coefficient of determination of 50% and the remaining 50% is influenced by unchecked factors. Thus, it can be concluded that product quality has a positive effect on buying interest in Xiaomi smartphones at Counter Cells Batam. On the other hand, if the quality of the product is improved, the purchase intention will also increase.
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