The Economy In The Time Of Covid-19 And The Impact On Technology And Digitization

Abstract

The effects of the industrial revolution 4.0 and the ongoing Covid-19 pandemic have an impact on the application of the digital economy, as well as providing opportunities and challenges for the economic sector. In this study, we will review the application of digital economy applications to small and medium-sized entrepreneurs that can be an alternative solution to deal with this situation. Technology for small and medium-sized entrepreneurs in digital business is defined as a type of business that involves the latest technology in its practice and development. The application of digital concepts in business development can create new business models, experiences, and operating codes which will then help influence consumerism in both the products and services offered. This research is focused on small and medium entrepreneurs in the clothing sector, which is a case study at the clothing center in Bengkong Laut Village which previously operated before the Covid-19 outbreak hit Indonesia.