Leveraging Digital Marketing for Boosting SME Sales

Abstract

This study aims to analyze the benefits of Digital Marketing in enhancing sales for Small and Medium-sized Enterprises (SMEs) in the XYZ region. A mixed-methods research approach is utilized, involving a sample of 9 SMEs and the collection of both quantitative and qualitative data. The research findings indicate a positive and significant impact of leveraging Digital Marketing on SMEs' sales enhancement. The results reveal that SMEs in the XYZ region possess a strong understanding of the advantages of Digital Marketing in reducing transaction costs, enhancing customer interaction, implementing incentive programs, and optimizing website design. Practical implications include the necessity for improved comprehension of Digital Marketing concepts, creativity in incentive program innovations, increased customer interaction, website design optimization, and continuous monitoring of Digital performance. This study offers insights for SMEs to effectively harness Digital Marketing for sales growth and competitiveness. The theoretical implications contribute to a comprehensive understanding of Digital Marketing's role in navigating the challenges of an evolving market.