The Innovation Strategies in Digital Economy-Based Business: A Literature Review

Abstract

The development of the digital economy has brought fundamental changes to various industrial sectors in Indonesia. Digitalization creates new opportunities for companies to innovate in business models, supply chains, and data-driven customer experiences. However, in practice, innovation strategies in the digital economy sector face various challenges, including limited resources, access to technology, and complex regulations. This study aims to analyze innovation strategies in digital economy-based businesses in Indonesia through a literature review. The findings indicate that business model transformation, technopreneurship, and the utilization of technologies such as artificial intelligence (AI), big data, and e-commerce play a crucial role in enhancing business competitiveness. Additionally, external barriers such as taxation policies and regulations also influence the effectiveness of innovation implementation. This research provides strategic insights for companies to effectively adopt digital innovation in order to navigate challenges and seize opportunities in the digital economy era.